{"id":4802,"date":"2023-08-15T11:00:50","date_gmt":"2023-08-15T09:00:50","guid":{"rendered":"https:\/\/kawaruconsulting.com\/?p=4802"},"modified":"2023-08-15T11:00:50","modified_gmt":"2023-08-15T09:00:50","slug":"com-anticipar-la-teva-estrategia-crm-per-al-2024-davant-la-perdua-de-dades-per-cookies-de-tercers","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/como-anticipar-tu-estrategia-crm-para-2024-ante-la-perdida-de-datos-por-cookies-de-terceros\/","title":{"rendered":"Com anticipar la teva estrat\u00e8gia CRM per al 2024 davant la p\u00e8rdua de dades per cookies de tercers"},"content":{"rendered":"

Com anticipar la teva estrat\u00e8gia CRM per al 2024 enmig de la p\u00e8rdua de dades lligada a la desaparici\u00f3 de cookies de tercers<\/strong><\/h1>\n

La gesti\u00f3 de les relacions amb els clients (CRM) ha estat fonamental per a les empreses a la darrera d\u00e8cada, per\u00f2 s'enfronta a un canvi significatiu a l'horitz\u00f3. La desaparici\u00f3 gradual de les galetes de tercers, que han estat una eina clau per al seguiment i la recopilaci\u00f3 de dades dels clients, est\u00e0 obligant les organitzacions a repensar la seva estrat\u00e8gia CRM. En aquest article, explorarem com pots anticipar la teva estrat\u00e8gia CRM per al 2024 enmig de la p\u00e8rdua de dades associada a la desaparici\u00f3 de les galetes de tercers, i com aprofitar noves oportunitats per construir relacions m\u00e9s s\u00f2lides amb els teus clients.<\/p>\n

La desaparici\u00f3 de les cookies de tercers i el seu impacte al CRM<\/strong><\/h2>\n

Les galetes de tercers han estat una pe\u00e7a fonamental en el seguiment i la recopilaci\u00f3 de dades dels clients a la web. No obstant aix\u00f2, la preocupaci\u00f3 per la privadesa de les dades i els canvis en les regulacions han portat a la seva gradual desaparici\u00f3. Aix\u00f2 planteja desafiaments significatius per a les estrat\u00e8gies CRM, ja que es perd una font important de dades per comprendre i personalitzar les interaccions amb els clients.<\/p>\n

Com anticipar la teva estrat\u00e8gia CRM per al 2024<\/strong><\/h2>\n

Enfocament en dades de primera m\u00e0:<\/strong><\/h3>\n

Amb la desaparici\u00f3 de les galetes de tercers, \u00e9s crucial centrar-se en la recopilaci\u00f3 de dades de primera m\u00e0 directament dels teus clients. Aix\u00f2 implica aprofitar les interaccions i transaccions realitzades a les teves pr\u00f2pies plataformes, com el teu lloc web, aplicacions m\u00f2bils i programes de fidelitat. Assegureu-vos de tenir un sistema robust per recopilar, emmagatzemar i analitzar aquestes dades de manera segura.<\/p>\n

Personalitzaci\u00f3 basada en perfils de clients:<\/strong><\/h3>\n

En lloc de dependre \u00fanicament de les dades de seguiment de les galetes, enfoca't en la creaci\u00f3 de perfils de clients m\u00e9s s\u00f2lids. Utilitza dades de primera m\u00e0, com prefer\u00e8ncies declarades, historial de compres i comportament a la teva plataforma, per comprendre millor als teus clients i brindar-los una experi\u00e8ncia personalitzada.<\/p>\n

Implementa estrat\u00e8gies de consentiment i transpar\u00e8ncia:<\/strong><\/h3>\n

En un entorn on la privadesa de les dades \u00e9s cada vegada m\u00e9s valorada, \u00e9s essencial obtenir el consentiment dels clients per recopilar i utilitzar les seves dades. Assegureu-vos de tenir una pol\u00edtica de privadesa clara i transparent, i brinda als clients opcions clares per controlar la seva informaci\u00f3 i prefer\u00e8ncies.<\/p>\n

Utilitza tecnologies alternatives:<\/strong><\/h3>\n

A mesura que les galetes de tercers desapareixen, sorgeixen noves tecnologies i enfocaments per al seguiment i la recopilaci\u00f3 de dades. Explora opcions com ara la identificaci\u00f3 unificada d'usuaris (UID) i els sistemes de gesti\u00f3 de dades de clients (CDP) per obtenir una visi\u00f3 m\u00e9s completa dels teus clients i les seves interaccions.<\/p>\n

Enfoca't en la qualitat de les dades:<\/strong><\/h3>\n

Amb menys dades disponibles, \u00e9s fonamental assegurar-se que les dades que recopilis siguin precises, rellevants i actualitzades. Realitza auditories regulars de les teves dades i estableix protocols per mantenir la qualitat de la informaci\u00f3 que utilitzes a les teves estrat\u00e8gies CRM.<\/p>\n

La desaparici\u00f3 gradual de les galetes de tercers est\u00e0 obligant les organitzacions a repensar la seva estrat\u00e8gia CRM., per\u00f2 tamb\u00e9 obre noves oportunitats per enfortir les relacions amb els clients. En anticipar la teva estrat\u00e8gia CRM per al 2024, enfoca't en la recopilaci\u00f3 de dades de primera m\u00e0, la personalitzaci\u00f3 basada en perfils de clients, la transpar\u00e8ncia i el consentiment, l'exploraci\u00f3 de tecnologies alternatives i la qualitat de les dades. Adaptar-te a aquests canvis permetr\u00e0 construir relacions m\u00e9s s\u00f2lides amb els teus clients i continuar oferint experi\u00e8ncies personalitzades i rellevants en un entorn digital en constant evoluci\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"

C\u00f3mo anticipar tu estrategia CRM para 2024 en medio de la p\u00e9rdida de datos ligada a la desaparici\u00f3n de cookies de terceros La gesti\u00f3n de las relaciones con los clientes (CRM) ha sido fundamental para las empresas en la \u00faltima d\u00e9cada, pero se enfrenta a un cambio significativo en el horizonte. La desaparici\u00f3n gradual de […]<\/p>\n","protected":false},"author":1,"featured_media":4800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,25,27,28],"tags":[],"class_list":["post-4802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-consultoria","category-marketing","category-ventas"],"acf":[],"yoast_head":"\nC\u00f3mo anticipar tu estrategia CRM para 2024 - Servicios de consultoría de empresas y administraciones públicas<\/title>\n<meta name=\"description\" content=\"La desaparici\u00f3n gradual de las cookies de terceros, est\u00e1 obligando a las organizaciones a repensar su estrategia CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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