{"id":4068,"date":"2023-04-24T16:32:04","date_gmt":"2023-04-24T14:32:04","guid":{"rendered":"https:\/\/kawaruconsulting.com\/?p=4068"},"modified":"2023-04-24T16:32:04","modified_gmt":"2023-04-24T14:32:04","slug":"les-3-maneres-de-classificar-els-teus-clients-de-manera-efectiva","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/las-3-maneras-de-clasificar-tus-clientes-de-manera-efectiva\/","title":{"rendered":"Les 3 maneres de classificar els teus clients de manera efectiva"},"content":{"rendered":"

Classificar els diferents clients i potencials \u00e9s una tasca necess\u00e0ria per a tota organitzaci\u00f3 si es busca millorar la rendibilitat. <\/span>Per poder realitzar aquesta classificaci\u00f3 cal con\u00e8ixer quins s\u00f3n els criteris que s'utilitzaran per classificar-los, aix\u00ed com de quina manera els analitzarem i avaluar si aquesta classificaci\u00f3 \u00e9s adequada.<\/span> Vols saber com fer-ho?<\/span><\/span> Es poden classificar de tres maneres:\u00a0<\/span><\/p>\n

Classificaci\u00f3 de clients segons el <\/span>estatus:<\/span><\/b>\u00a0<\/span><\/p>\n

    \n
  1. Clients actuals:<\/span><\/b>S\u00f3n aquells que et compren peri\u00f2dicament, ja siguin empreses o particulars. En definitiva, s\u00f3n aquells que sostenen el teu negoci.<\/span><\/li>\n
  2. Clients actius:<\/span><\/b>S\u00f3n aquells que fan compres amb una certa freq\u00fc\u00e8ncia i que ho van fer recentment o en un per\u00edode de temps establert per l'empresa. Aquest per\u00edode de temps dependr\u00e0 del tipus dempresa o del producte.<\/span><\/li>\n
  3. Clients inactius:<\/span><\/b>S\u00f3n clients que han fet compres, per\u00f2 fora del per\u00edode establert per l'empresa. S\u00f3n clients als quals es pot rec\u00f3rrer en algun moment, de cara al fet que tornin a comprar-nos, pr\u00e8via an\u00e0lisi del motiu de la baixa, la freq\u00fc\u00e8ncia de compra, etc.<\/span><\/li>\n
  4. Clients potencials:<\/span><\/b>S\u00f3n aquells que no han fet compres a l'empresa, per\u00f2 que han mostrat inter\u00e8s a trav\u00e9s de la sol\u00b7licitud d'informaci\u00f3, petici\u00f3 de pressupost, i que tenen capacitat de compra i es poden convertir en qualsevol moment en generadors d'ingressos per a l'empresa.<\/span><\/li>\n
  5. Clients probables:<\/span><\/b>S\u00f3n clients que no han comprat mai l'empresa i que no han manifestat inter\u00e8s en nosaltres. Tot i aix\u00f2, per les seves caracter\u00edstiques considerem que podrien convertir-se en generadors d'ingressos a futur.<\/span><\/li>\n<\/ol>\n

    Classificaci\u00f3 de clients en funci\u00f3 del <\/span>volum de vendes:<\/span><\/b>\u00a0<\/span><\/p>\n

    Per poder realitzar aquesta classificaci\u00f3, cal partir de la premissa del 80\/20, \u00e9s a dir, el 80% de les vendes les realitzen el 20% dels teus clients. En funci\u00f3 d'aix\u00f2, els classificar\u00edem de la manera seg\u00fcent:<\/span>\u00a0<\/span><\/p>\n

      \n
    1. Clients Top:<\/span><\/b> S\u00f3n aquells clients que generen un volum de vendes molt per sobre de la mitjana. Aquests haurien de ser els menys. L'interessant de con\u00e8ixer-los perfectament, \u00e9s que podrem definir els nostres esfor\u00e7os i recursos en funci\u00f3 d'aquest criteri.<\/span><\/li>\n
    2. Clients Grans:<\/span><\/b> Clients que generen un volum de vendes mitj\u00e0-alt. S\u00f3n importants, per\u00f2 no representen el volum dels Top.<\/span><\/li>\n
    3. Clients Mitjans:<\/span><\/b> S\u00f3n all\u00f2 clients que generen un volum de vendes mitj\u00e0.<\/span><\/li>\n
    4. Clients Baixos:<\/span><\/b> S\u00f3n aquells les vendes dels quals estan molt per sota de la mitjana.<\/span><\/li>\n<\/ol>\n

      Classificaci\u00f3 segons la <\/span>freq\u00fc\u00e8ncia de compra:<\/span><\/b>\u00a0<\/span><\/p>\n

      Determinar una freq\u00fc\u00e8ncia de compra mitjana, ia partir d'aqu\u00ed classificar els nostres clients.<\/span><\/b>\u00a0<\/span><\/p>\n

        \n
      1. Clients freq\u00fcents:<\/span><\/b> \u00c9s molt important cuidar molt especialment els clients de compra freq\u00fcent i donar-los un tracte preferencial que els faci sentir valorats i mantenir aix\u00ed el seu nivell de compres.<\/span><\/li>\n
      2. Clients habituals:<\/span><\/b> A aquests conv\u00e9 mantenir-los amb un excel\u00b7lent nivell de satisfacci\u00f3 generant activitats que propici\u00efn un augment en la freq\u00fc\u00e8ncia.<\/span><\/li>\n
      3. Clients ocasionals:<\/span><\/b> Si b\u00e9 \u00e9s cert que els clients ocasionals mereixen rebre un bon servei com qualsevol client, el nivell d'inversi\u00f3 i atenci\u00f3 a destinar ser\u00e0 menor que el subministrat als clients m\u00e9s rendibles per a la companyia.<\/span><\/li>\n<\/ol>\n

        Despr\u00e9s de classificar els nostres clients, hem de segmentar-los si volem desenvolupar una estrat\u00e8gia de m\u00e0rqueting efectiva. Per aix\u00f2, hem de tenir en compte que encara que categoritzem els nostres clients, cada client t\u00e9 necessitats i interessos \u00fanics i diferents, independentment del grup al qual pertanyi. Per aix\u00f2, el que hem de fer \u00e9s agrupar els nostres clients segons determinades variables. Per segmentar els nostres clients cal comptar amb una base de dades que inclogui almenys les vendes, quins productes compra, la seva freq\u00fc\u00e8ncia i quantitat.<\/p>\n

        En conclusi\u00f3, all\u00f2 que busquem amb la segmentaci\u00f3 \u00e9s con\u00e8ixer els tipus de clients que tenim i l'estrat\u00e8gia que podem seguir amb cadascun.<\/p>","protected":false},"excerpt":{"rendered":"

        Clasificar a los diferentes clientes y potenciales es una labor necesaria para toda organizaci\u00f3n si se busca mejorar la rentabilidad. Para poder realizar dicha clasificaci\u00f3n es necesario conocer cu\u00e1les son los criterios que se van a utilizar para clasificarlos, as\u00ed como de qu\u00e9 manera vamos a analizarlos y evaluar si esa clasificaci\u00f3n es la adecuada. […]<\/p>\n","protected":false},"author":1,"featured_media":4069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,28],"tags":[],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-ventas"],"acf":[],"yoast_head":"\nLas 3 maneras de clasificar tus clientes de manera efectiva - Servicios de consultoría de empresas y administraciones públicas<\/title>\n<meta name=\"description\" content=\"Las 3 maneras de clasificar tus clientes de manera efectiva: Para poder realizar dicha clasificaci\u00f3n es necesario conocer cu\u00e1les son los criterios que se van a utilizar para clasificarlos, as\u00ed como de qu\u00e9 manera vamos a analizarlos y evaluar si esa clasificaci\u00f3n es la adecuada. \u00bfQuieres saber c\u00f3mo hacerlo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/les-3-maneres-de-classificar-els-teus-clients-de-manera-efectiva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 3 maneras de clasificar tus clientes de manera efectiva - 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