{"id":371661,"date":"2024-01-24T13:56:24","date_gmt":"2024-01-24T12:56:24","guid":{"rendered":"https:\/\/kawaruconsulting.com\/benchmarking\/"},"modified":"2024-01-24T13:56:24","modified_gmt":"2024-01-24T12:56:24","slug":"benchmarking","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/benchmarking\/","title":{"rendered":"Benchmarking: per a qu\u00e8 serveix i com aplicar-ho a la teva empresa"},"content":{"rendered":"
Vivim en entorns cada cop m\u00e9s competitius, en qu\u00e8 les empreses han d'optimitzar els seus processos cont\u00ednuament per poder sobreviure. Per\u00f2 malgrat competir entre si, les organitzacions tamb\u00e9 tenen l'oportunitat d'aprendre les unes de les altres per identificar aspectes d'aquests processos o de les operacions que es puguin millorar. Aquesta eina es coneix com benchmarking<\/i><\/b>, i en aquest article, t'expliquem qu\u00e8 \u00e9s exactament i com s'utilitza. <\/div>\n
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Qu\u00e8 \u00e9s el benchmarking?<\/h2>\n
<\/div>\n
El benchmarking \u00e9s un proc\u00e9s que consisteix en investigar i analitzar el que altres empreses capdavanteres en alguna activitat estan fent<\/b>. Si ho veiem amb un exemple senzill, seria com mirar la cura jard\u00ed del nostre ve\u00ed, i dedicar temps a observar i analitzar quines accions duu a terme perqu\u00e8 el m\u00e9s bonic i cura de tot el ve\u00efnat. <\/div>\n
<\/div>\n
A les empreses passa igual. S'identifiquen pr\u00e0ctiques d'\u00e8xit i s'apliquen a la pr\u00f2pia empresa<\/b>. Per tant, se segueix el seu exemple perqu\u00e8 \u00e9s benefici\u00f3s i s'adapta a les necessitats particulars d'aquella. A m\u00e9s, hi ha diferents tipus de benchmarking<\/a>, com el competitiu, col\u00b7laboratiu, funciona, gen\u00e8ric o l'intern, entre d'altres. <\/div>\n
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Com funciona el benchmarking?<\/h2>\n
<\/div>\n
Pel que fa al procediment, en primer lloc s'ha de identificar l'\u00e0rea que es vol avaluar<\/b>, sense importar de qu\u00e8 es tracta, com a aspectes interns o externs o les caracter\u00edstiques d'un producte o servei. En segon lloc, cal seleccionar les empreses referents al mercat en aquesta \u00e0rea,<\/b> segons el rendiment que hagin tingut. Poden ser d'un altre sector, ja que el que es compara \u00e9s el funcionament en si, que despr\u00e9s es pot adaptar o donar lloc a idees noves. <\/div>\n
<\/div>\n
Quan es t\u00e9 les empreses referents, es procedeix amb la recopilaci\u00f3 de dades i l'an\u00e0lisi de les mateixes<\/b>. D'aquesta manera, s'obt\u00e9 una visi\u00f3 completa de les pr\u00e0ctiques i es fa una adaptaci\u00f3 per incorporar-les a l'empresa que ha dut a terme el benchmarking. <\/div>\n
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Avantatges d'apostar pel benchmarking<\/h2>\n
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Millora continua<\/h3>\n
<\/div>\n
En els temps que corren, qualsevol negoci que es quedi estancat est\u00e0 en risc de sortir del mercat<\/b>. Avui dia, les empreses operen en entorns din\u00e0mics i canviants. Aix\u00f2 fa que hagin de buscar cont\u00ednuament noves maneres de treballar o obtenir una avantatge competitiu<\/a>. <\/div>\n
<\/div>\n
Quan s'aposta pel benchmarking, s'est\u00e0 impulsant la millora de manera continuada. A m\u00e9s, s'eleven els est\u00e0ndards a l'\u00e0rea que s'ha treballat<\/b>, ja sigui amb un augment de la qualitat dels productes o serveis, amb una major efici\u00e8ncia en els procediments o amb l'enfortiment de la posici\u00f3 al mercat. <\/div>\n
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Identificaci\u00f3 d'oportunitats<\/h3>\n
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El benchmarking no nom\u00e9s serveix per millorar en determinades \u00e0rees, sin\u00f3 que tamb\u00e9 es fa servir per identificar oportunitats que no s'havien tingut en compte abans. Per exemple, es poden descobrir n\u00ednxols que no s'havien explorat abans, estrat\u00e8gies innovadores o enfocaments creatius<\/b> que poden contribuir al desenvolupament i creixement de l'empresa. <\/div>\n
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Adaptaci\u00f3 als canvis del mercat<\/h3>\n
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Com d\u00e8iem, els mercats estan en constant evoluci\u00f3. Per tant, les empreses que vulguin sobreviure i continuar tenint \u00e8xit han de saber adaptar-s'hi. El benchmarking \u00e9s una eina que serveix per monitoritzar i ajustar les estrat\u00e8gies en funci\u00f3 de les tend\u00e8ncies emergents<\/b>. En altres paraules, fa que l'empresa es mantingui competitiva.<\/div>\n<\/div>\n
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Desenvolupament d'una cultura de millora<\/h3>\n
<\/div>\n
Una empresa no \u00e9s res sense la plantilla d'empleats. Perqu\u00e8 el benchmarking es pugui realitzar i tingui \u00e8xit, cal que aquesta formi part i es desenvolupi una cultura de millora. Quan es promou la cerca constant de noves pr\u00e0ctiques, cada persona de lequip es converteix en un actiu que contribueix a l\u00e8xit global <\/b>empresa.<\/div>\n
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Experi\u00e8ncia amb menor risc<\/h3>\n
<\/div>\n
La innovaci\u00f3 \u00e9s una \u00e0rea que tamb\u00e9 implica un risc. Tot i que es tracta de pr\u00e0ctiques d'altres empreses que s'imiten, aquestes es modifiquen i es converteixen en idees innovadores per a l'empresa que les aplicar\u00e0. El fet que hi hagi un estudi darrere seu, no mitiga completament els riscos que hi pugui haver, per\u00f2 s\u00ed que els redueix.<\/b> A m\u00e9s, els recursos que s'utilitzen tamb\u00e9 s\u00f3n menors, at\u00e8s que no es parteix de zero. <\/div>\n
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Com es fa la implementaci\u00f3 d'aquesta eina?<\/h2>\n
<\/div>\n
Perqu\u00e8 tingui \u00e8xit, cal seguir els consells seg\u00fcents:<\/div>\n
<\/div>\n
\n
\u2013 Definici\u00f3 clara dels objectius<\/b>. Cal determinar les metes espec\u00edfiques a assolir, ja que aquestes donen la direcci\u00f3 necess\u00e0ria. <\/div>\n
<\/div>\n
\u2013 Selecci\u00f3 de referents estrat\u00e8gics<\/b>. Lelecci\u00f3 \u00e9s determinant. Tot i que hem dit que no importa el sector, i que poden ser empreses l\u00edders o competidors directes, els objectius s\u00ed que han d'estar alineats. <\/div>\n
<\/div>\n
\u2013 Recull i an\u00e0lisi de dades.<\/b> Revisi\u00f3 dinformes financers, an\u00e0lisi de processos, entrevistes amb empleats i clients, entre altres. <\/div>\n
<\/div>\n
\u2013 Adaptaci\u00f3 i aplicaci\u00f3<\/b>. Cal comprendre com es poden implementar les pr\u00e0ctiques identificades de manera efectiva en el context \u00fanic de lempresa. <\/div>\n
<\/div>\n
\u2013 Monitoritzaci\u00f3 continua<\/b>. El benchmarking no \u00e9s un proc\u00e9s est\u00e0tic. Cal avaluar l'efectivitat de les millores implementades i fer ajustaments segons calgui.<\/div>\n
<\/div>\n
Si vols millorar les pr\u00e0ctiques de la teva empresa, per\u00f2 no tens clar per on comen\u00e7ar amb un proc\u00e9s d'aquest tipus, a Kawaru Consulting <\/b>comptem amb especialistes en diferents camps, que us ajudaran a trobar les solucions m\u00e9s eficaces per al vostre negoci<\/b>. \u00a1Contacta amb nosaltres<\/a>!<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Vivimos en entornos cada vez m\u00e1s competitivos, en los que las empresas deben optimizar sus procesos continuamente para poder sobrevivir. Pero a pesar de competir entre s\u00ed, las organizaciones tambi\u00e9n tienen la oportunidad de aprender unas de otras para identificar aspectos de dichos procesos o de sus operaciones que se puedan mejorar. Esta herramienta se […]<\/p>\n","protected":false},"author":1,"featured_media":371662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[55],"class_list":["post-371661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","tag-benchmarking"],"acf":[],"yoast_head":"\nBENCHMARKING: \u2714 para qu\u00e9 sirve y c\u00f3mo aplicarlo a tu empresa<\/title>\n<meta name=\"description\" content=\"El BENCHMARKING es una herramienta que identifica pr\u00e1cticas de \u00e9xito para aplicarlas a una empresa. \u2714 \u00a1Conoce sus ventajas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/benchmarking\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" 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