{"id":371579,"date":"2024-01-10T13:58:48","date_gmt":"2024-01-10T12:58:48","guid":{"rendered":"https:\/\/kawaruconsulting.com\/ventaja-competitiva\/"},"modified":"2024-01-10T13:58:48","modified_gmt":"2024-01-10T12:58:48","slug":"avantatge-competitiu","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/ventaja-competitiva\/","title":{"rendered":"Avantatge competitiu: tipus per millorar-lo a la teva empresa"},"content":{"rendered":"

<\/p>\n

Aconseguir una avantatge competitiu<\/b><\/i> a la teva empresa \u00e9s essencial perqu\u00e8 una companyia tingui present i futur. Tens dubtes i no saps com millorar-lo? Llegeix aquest article!<\/p>\n

Tipus per millorar l'avantatge competitiu empresarial<\/h2>\n

La avantatge competitiu<\/b> es pot aconseguir de diverses maneres<\/b>. I, si b\u00e9, les tecnologies disruptives<\/a> s\u00f3n les que m\u00e9s difer\u00e8ncies marquen, s\u00ed que hi ha altres mesures que pots prendre per optimitzar el teu exercici professional. Pensa que treballar tots aquests punts en conjunt facilitar\u00e0, i molt, que siguis m\u00e9s rendible. Pren nota, que aix\u00f2 t'interessar\u00e0:<\/p>\n

1. La innovaci\u00f3 ha de ser permanent<\/h3>\n

En primer lloc, les pol\u00edtiques d'innovaci\u00f3<\/b> han de ser permanents<\/b>. I aix\u00f2 es refereix, no nom\u00e9s a la creaci\u00f3 de nou programari o productes, sin\u00f3 tamb\u00e9 a la forma de comercialitzar-los. Tingues-ho present, perqu\u00e8, com hem dit abans, aquest \u00e9s l'element m\u00e9s disruptiu. Sempre que puguis tenir un departament espec\u00edfic dedicat full time a aquestes q\u00fcestions, tingues-ho. <\/p>\n

2. Aposta per una organitzaci\u00f3 funcional<\/h3>\n

L'aposta per una organitzaci\u00f3 funcional<\/b> \u00e9s igualment rellevant. Un organigrama<\/b> ha de establir clarament els canals de comunicaci\u00f3<\/b>, tant els verticals com els horitzontals<\/a>. I, sigui m\u00e9s o menys complex, \u00e9s fonamental saber com treballar correctament i respondre m\u00e9s r\u00e0pidament en menys temps. Dependr\u00e0 de cada tipus dorganitzaci\u00f3 laboral, per\u00f2 cada membre de lequip ha de saber a qui dirigir-se. <\/p>\n

3. Diversifica l'oferta<\/h3>\n

A qualsevol empresa, diversificar l'oferta<\/b> \u00e9s convenient. Tot i que sabem que el principi de Pareto tendeix a complir-se (el 20 % dels productes genera el 80 % de les vendes), \u00e9s convenient que no et bases en un sol producte estrella<\/b>. D'aquesta manera, tindr\u00e0s m\u00e9s capacitat de reacci\u00f3 davant d'una conjuntura puntual dolenta, perqu\u00e8 disposar\u00e0s de resposta. <\/p>\n

4. Internacionalitza't<\/h3>\n

La internacionalitzaci\u00f3<\/b> \u00e9s un altre dels m\u00e8todes per millorar el teu avantatge competitiu<\/b>. Per qu\u00e8? En primer lloc, perqu\u00e8 tens la possibilitat d'entrar a mercats (emergents i consolidats) amb alta potencialitat de guanys. D'altra banda, perqu\u00e8 serveix per reduir la teva exposici\u00f3 a un sol mercat quan hi ha recessi\u00f3. Precisament, un dels avantatges dels grans grups transnacionals \u00e9s que poden compensar el compte de resultats a llarg termini. <\/p>\n

5. At\u00e9n totes les fases del customer journey<\/h3>\n

La atenci\u00f3 al client <\/b>\u00e9s un altre dels elements fonamentals perqu\u00e8 no hi hagi problemes i per augmentar les vendes. Una manera de fer-ho \u00e9s extremar la cura durant les fases de l'embut de vendes<\/b> i, posteriorment, oferir un servei postvenda<\/b> amb bones garanties. No en va, no nom\u00e9s has de fer nous clients, sin\u00f3 assegurar-te que parlin b\u00e9 de tu. <\/p>\n

6. Cerca partners i aliats<\/h3>\n

Comptar amb partners i aliats<\/b> que et puguin proporcionar tecnologia de qualitat \u00e9s una altra de les premisses per guanyar competitivitat. En el primer cas, un partner que et pugui proporcionar programari<\/b> com un ERP, un sistema operatiu o un sistema de producci\u00f3 et pot facilitar molt la feina, sempre que ofereixi un suport davant d'incid\u00e8ncies. Aix\u00ed mateix, la tecnologia o el know-how es pot aconseguir mitjan\u00e7ant associacions permanents o temporals<\/b> (joint venture<\/a>). <\/p>\n

7. Avalua el compliment de les metes<\/h3>\n

La avaluaci\u00f3 del compliment<\/b> de les metes \u00e9s especialment rellevant per veure si es compleixen o no les expectatives. Tinguem en compte que en qualsevol Pla de negoci<\/b> o de Creixement<\/a>, hi ha sempre un horitz\u00f3 temporal. Doncs b\u00e9, aqu\u00ed hem de comprovar que s'hagi aprovat al seu dia ia <\/p>\n

8. Avantatge competitiu: utilitza els KPI adequats<\/h3>\n

Els KPI que utilitzeu<\/a> han de ser els adequats <\/b>per veure si est\u00e0s convertint adequadament, si els teus venedors o comercials treballen b\u00e9 o quina \u00e9s la teva situaci\u00f3 davant de la compet\u00e8ncia. Si no ho saps, no pots saber quina \u00e9s la teva posici\u00f3 de competitivitat. Per aix\u00f2, definir-los correctament t\u00e9 tanta rellev\u00e0ncia. No dubtis a pensar-t'ho b\u00e9 abans de prendre una decisi\u00f3. <\/p>\n

9. Redueix costos<\/h3>\n

La reducci\u00f3 de costos<\/b> \u00e9s una altra manera d'aconseguir una posici\u00f3 de avantatge competitiu<\/b>. Aqu\u00ed hi ha un cat\u00e0leg de mesures interessants per prendre: eliminar contractes de subministraments que estan infrautilitzats, negociar contractes d'assegurances, adquirir primeres mat\u00e8ries a bon preu, aprofitar les economies d'escala amb un o dos prove\u00efdors energ\u00e8tics, automatitzar tot el possible o redimensionar els recursos humans a les tasques de generaci\u00f3 de valor. Per tant, \u00e9s convenient que ho tinguis en compte. <\/p>\n

10. Capta i retingues talent<\/h3>\n

La darrera pauta, que en cap moment cal oblidar, \u00e9s la de la captaci\u00f3 i la retenci\u00f3 del talent. S\u00ed, estem en temps d'Intel\u00b7lig\u00e8ncia Artificial (IA) i Big Data, per\u00f2 el talent hum\u00e0 continua tenint la capacitat de crear i generar nous dissenys i idees. Per tant, una empresa que ho prengui seriosament ha de potenciar aquestes pol\u00edtiques de talent<\/b>. <\/p>\n

En resum\u2026<\/h2>\n

Mantenir la avantatge competitiu<\/b> i promoure-la \u00e9s possible, sempre que siguis responsable, met\u00f2dic i aprofitis les oportunitats. Vols iniciar un canvi a la teva empresa tech per ser m\u00e9s competitiu i guanyar espais? A Kawaru Consulting<\/a> us podem ajudar a fer realitat el proc\u00e9s. \u00a1\u00a1Truca'ns<\/a> i parlem!<\/p>","protected":false},"excerpt":{"rendered":"

Conseguir una ventaja competitiva en tu empresa es esencial para que una compa\u00f1\u00eda tenga presente y futuro. \u00bfTienes dudas y no sabes c\u00f3mo mejorarla? \u00a1Lee este art\u00edculo! Tips para mejorar la ventaja competitiva empresarial La ventaja competitiva se puede conseguir de varias maneras. Y, si bien, las tecnolog\u00edas disruptivas son las que m\u00e1s diferencias marcan, […]<\/p>\n","protected":false},"author":1,"featured_media":371580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[53],"class_list":["post-371579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","tag-ventaja-competitiva"],"acf":[],"yoast_head":"\n\u27a2 VENTAJA COMPETITIVA empresarial, TIPS para mejorarla<\/title>\n<meta name=\"description\" content=\"\u27a2 La VENTAJA COMPETITIVA en las EMPRESAS se tiene que mejorar para garantizar la sostenibilidad. \u27a2 \u00a1Conoce c\u00f3mo conseguirlo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/avantatge-competitiu\/\" \/>\n<meta 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