{"id":371424,"date":"2024-01-03T00:36:14","date_gmt":"2024-01-02T23:36:14","guid":{"rendered":"https:\/\/kawaruconsulting.com\/modelos-negocios\/"},"modified":"2024-01-03T00:36:14","modified_gmt":"2024-01-02T23:36:14","slug":"models-negocis","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/modelos-negocios\/","title":{"rendered":"Per qu\u00e8 cal pensar en nous models de negocis?"},"content":{"rendered":"

<\/p>\n

El canvi de models de negocis<\/b><\/i> s'est\u00e0 accelerant a l'economia global, i en major mesura a les empreses tech. Aquesta entrada us indica els principals motius per avan\u00e7ar-vos.<\/p>\n

Raons per crear nous models de negocis<\/h2>\n

Hi ha diversos motius per generar disrupci\u00f3<\/a> y crear nous models de negocis<\/b>. Aix\u00f2 s\u00ed, perqu\u00e8 el proc\u00e9s sigui exit\u00f3s, \u00e9s recomanable que comptis amb un assessorament especialitzat en IT<\/a>. Podem destacar els seg\u00fcents com els m\u00e9s importants:<\/p>\n

1. Els nous models de negocis afegeixen valor<\/h3>\n

Un nou model de negoci, si \u00e9s exit\u00f3s, hi afegeix valor. Perqu\u00e8 no es tracta nom\u00e9s de fabricar b\u00e9, o de tenir les destreses per prestar un servei, sin\u00f3 tamb\u00e9 de com presentar-lo i de quins problemes es poden solucionar. Els nous models de negoci <\/b>destaquen, precisament, perqu\u00e8 afegeixen valor al client final.\u00a0<\/p>\n

Al final, competir per preu \u00fanicament o per atenci\u00f3 al client t\u00e9 uns marges limitats. En canvi, oferir una cosa diferent s\u00ed que hi afegeix valor i, amb aix\u00f2, possibilitats comercials.\u00a0<\/p>\n

2. A curt termini, tens menys compet\u00e8ncia<\/h3>\n

Quan es crea un nou model de negoci<\/b>, si aquest \u00e9s disruptiu, no hi ha compet\u00e8ncia a curt termini<\/b>. El motiu \u00e9s molt simple: has creat una opci\u00f3 que no existia i, al principi, et quedes amb aquest espai. I, mentre apareix, pots aprofitar per tenir una posici\u00f3 d'avantatge al teu mercat. A ning\u00fa no se li escapa que, en un context tan altament competitiu, aix\u00f2 \u00e9s d'agrair. D'aquesta manera, podeu establir una posici\u00f3 estrat\u00e8gica per cr\u00e9ixer amb garanties.\u00a0<\/p>\n

3. Les possibilitats d'expansi\u00f3 s\u00f3n m\u00e9s grans<\/h3>\n

Quan crees alguna cosa nova, tens m\u00e9s possibilitats d'expansi\u00f3 del teu target<\/b>. Si la normativa est\u00e0 integrada (el que passa a la Uni\u00f3 Europea) \u00e9s m\u00e9s f\u00e0cil globalitzar la teva idea. Tamb\u00e9 \u00e9s cert que, quan una metodologia o model \u00e9s nou, la segmentaci\u00f3 \u00e9s menor i les teves possibilitats de vendes, m\u00e9s grans. I aix\u00f2, evidentment, repercutir\u00e0, a curt i mitj\u00e0 termini, al compte de resultats.\u00a0<\/p>\n

Repetim, per a tot aix\u00f2, cal tenir una estrat\u00e8gia ben estructurada. Per\u00f2 la realitat \u00e9s que, quan ets el primer i innoves, pots arribar a un mercat potencial molt m\u00e9s gran.\u00a0<\/p>\n

4. Pots patentar les idees o projectes<\/h3>\n

Patentar una tecnologia o invent<\/b> \u00e9s una forma de salvaguardar les teves creacions<\/b> i obtenir un benefici durant un temps determinat. En el cas d'Espanya, i si segueixes el registre de la Oficina Espanyola de Patents i Marques (OEPM)<\/a>, tindr\u00e0s l'exclusiva durant 15 anys. I aix\u00f2, evidentment, et donar\u00e0 avantatge, per\u00f2 tamb\u00e9 la possibilitat que cobris per l'\u00fas de la teva tecnologia.\u00a0<\/p>\n

Ara b\u00e9, per evitar problemes o malentesos, no est\u00e0 de m\u00e9s que coneguis la legislaci\u00f3 internacional sobre aix\u00f2. D'aquesta manera, garantir\u00e0s que puguis treure m\u00e9s rendiment a la teva idea durant un per\u00edode m\u00e9s gran.\u00a0<\/p>\n

5. T'adaptar\u00e0s a les necessitats dels clients<\/h3>\n

Canviar un model de negoci<\/b> s'ha de fer, sempre, enfocant-se a les necessitats dels clients<\/b>. I aquesta no \u00e9s una q\u00fcesti\u00f3 menor, tenint en compte que, al final, hi ha un mercat limitat i una tend\u00e8ncia que hi hagi m\u00e9s compet\u00e8ncia. Per tant, un model que s'adapti millor a all\u00f2 que demana el client ser\u00e0 exit\u00f3s.\u00a0<\/p>\n

En temps de terceritzaci\u00f3, \u00e9s el client el que t\u00e9 uns punts de dolor determinats. I tot el que sigui solucionar-los de manera f\u00e0cil, r\u00e0pida i eficient, \u00e9s positiu. Tenir en compte aquesta circumst\u00e0ncia \u00e9s molt positiu.\u00a0<\/p>\n

6. Avan\u00e7ar-se al declivi d'un producte o servei<\/h3>\n

Els productes, serveis o mercats tenen fases de creixement, maduraci\u00f3 i declivi. De vegades, modificar el model de negoci<\/b> es fa necessari, precisament, per avan\u00e7ar-se a l'etapa de declivi<\/b>. Per aix\u00f2 la innovaci\u00f3 \u00e9s fonamental perqu\u00e8 un negoci no es quedi desfasat, fins i tot si aquest funciona b\u00e9.<\/p>\n

La idea \u00e9s molt senzilla: si est\u00e0s en una situaci\u00f3 c\u00f2moda, inverteix per innovar i no quedar-te enrere. Aix\u00f2, a la llarga, facilitar\u00e0 que no perdis posicions. No ha d'estranyar, doncs, que les empreses de programari es renovin constantment.<\/p>\n

7. Augmentar\u00e0s les taxes de beneficis<\/h3>\n

El augment de les taxes de beneficis<\/b> \u00e9s un altre dels elements a considerar quan canvies de model de negoci. No en va, veur\u00e0s una millora en els teus KPI de vendes<\/a>, per poc que tinguis una estrat\u00e8gia comercial correcta. Aquest augment pot ser per un temps m\u00e9s o menys limitat, per\u00f2 a ning\u00fa no se li escapa que la disrupci\u00f3, per b\u00e9, permetr\u00e0 sanejar els balan\u00e7os de la teva empresa. I aix\u00f2 sempre \u00e9s positiu.\u00a0<\/p>\n

Aix\u00f2 no obstant, no has de descuidar q\u00fcestions com la gesti\u00f3 econ\u00f2mica o de costos. Per descomptat que un nou model ajuda a millorar les taxes de beneficis, per\u00f2 aix\u00f2 ha de venir acompanyat duna bona gesti\u00f3.\u00a0<\/p>\n

Per tant\u2026<\/h2>\n

Estudiar els canvis de models de negocis<\/b> \u00e9s fonamental per m\u00faltiples raons, i totes s\u00f3n per millorar. Necessites una empenta a la teva estrat\u00e8gia tech? A Kawaru Consulting<\/a> t'assessorem perqu\u00e8 la puguis implementar. \u00a1\u00a1Contacta'ns<\/a> i t'informem amb m\u00e9s detall!<\/p>","protected":false},"excerpt":{"rendered":"

El cambio de modelos de negocios se est\u00e1 acelerando en la econom\u00eda global, y en mayor medida en las empresas tech. Esta entrada te indica los principales motivos para adelantarse. Razones para crear nuevos modelos de negocios Existen varios motivos para generar disrupci\u00f3n y crear nuevos modelos de negocios. Eso s\u00ed, para que el proceso […]<\/p>\n","protected":false},"author":1,"featured_media":371425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[52],"class_list":["post-371424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","tag-modelos-de-negocios"],"acf":[],"yoast_head":"\n\u27a2 MODELOS de NEGOCIOS, por qu\u00e9 CREAR nuevas posibilidades<\/title>\n<meta name=\"description\" content=\"\u27a2 Los MODELOS de NEGOCIOS tienen que REINVENTARSE para, as\u00ed, crear nuevas posibilidades. \u27a2 \u00a1Conoce las principales razones!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/models-negocis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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