{"id":371202,"date":"2023-10-18T17:08:06","date_gmt":"2023-10-18T15:08:06","guid":{"rendered":"https:\/\/kawaruconsulting.com\/captacion-clientes\/"},"modified":"2023-10-18T17:08:06","modified_gmt":"2023-10-18T15:08:06","slug":"captacio-clients","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/captacion-clientes\/","title":{"rendered":"T\u00e8cniques de captaci\u00f3 de clients que tot consultor hauria de saber"},"content":{"rendered":"

<\/p>\n

El treball de captaci\u00f3 de clients<\/b><\/i> sempre \u00e9s central, per\u00f2 quan es tracta de consultoria t\u00e9 unes especificitats. Aqu\u00ed t'indiquem algunes t\u00e8cniques de captaci\u00f3 intel\u00b7ligents. <\/p>\n

Les t\u00e8cniques principals de captaci\u00f3 de clients d'un consultor<\/h2>\n

Quan es tracta de serveis de consultoria<\/b>, el factor personal pren m\u00e9s import\u00e0ncia. Aix\u00f2 no vol dir que les TIC<\/b> no ens puguin ajudar i que aquestes no estalvi\u00efn costos, per\u00f2 s\u00ed que ens obligar\u00e0 a mantenir reunions personalitzades per videoconfer\u00e8ncia<\/b> i, de vegades, fins i tot en viu. Parlem d'un client que aporta m\u00e9s valor afegit, per aix\u00f2 el cost de captaci\u00f3 sol ser m\u00e9s gran.<\/p>\n

Hi ha nombroses maneres que un consultor aconsegueixi captar leads<\/a> que es converteixin en clients de qualitat<\/a>. Vols saber quines t\u00e8cniques de captaci\u00f3 de clients <\/b>s\u00f3n molt \u00fatils? Pren nota, perqu\u00e8 aix\u00f2 t'ajudar\u00e0:<\/p>\n

1. Especialitzar-se en un determinat n\u00ednxol de mercat<\/h3>\n

La consultoria <\/b>camina cap a la especialitzaci\u00f3<\/b> en un determinat n\u00ednxol de mercat<\/a>. Per tant, el primer que has de fer \u00e9s triar-ho i optimitzar la teva imatge corporativa per a aquest segment. Encara que aix\u00f2 sigui part de la saviesa popular, \u00e9s cert que qui poc abasta, poc estreny.<\/p>\n

Aix\u00f2 \u00e9s bo per a la majoria de negocis, per\u00f2 molt m\u00e9s al sector de la consultoria<\/b>. La idea \u00e9s dirigir-te a aquells clients a qui realment els pots oferir una cosa rellevant. Aix\u00f2 implica que estructures adequadament el buyer persona<\/b> per evitar problemes.<\/p>\n

2. Captaci\u00f3 de clients oferint un valor afegit<\/h3>\n

La clau sempre \u00e9s al valor afegit <\/a>que ofereixis als teus clients. I hem de dir que, aqu\u00ed, has de fer un estudi de les teves capacitats i de la teva compet\u00e8ncia<\/b>. Qu\u00e8 pots oferir tu que els altres no ofereixin? Aqu\u00ed estar\u00e0 el teu valor afegit i all\u00f2 que, realment, et fa diferent dels altres.<\/p>\n

Hem de dir que les f\u00f3rmules poden ser diverses. Per exemple, oferir mentories personalitzades, suport freq\u00fcent o un servei multidisciplinari; fins i tot el coneixement de diversos idiomes, en alguns casos, pot ser \u00fatil. <\/p>\n

3. Assistir a reunions sectorials o de networking<\/h3>\n

Els trobades sectorials<\/b> s\u00f3n una bona manera de fer contactes que poden cristal\u00b7litzar en el futur. Els congressos, fires, reunions sectorials o sessions de networking<\/b> tenen lavantatge del coneixement personal, i aix\u00f2 pot generar confian\u00e7a. Tingues en compte que, encara que s'hagi redu\u00eft aquest vessant, no ha desaparegut ni sembla que desaparegui.<\/p>\n

Compte, aquesta \u00e9s una opci\u00f3 que t\u00e9 un cost d'oportunitat<\/b>: no podem anar presencialment a tot quant esdeveniment es convoqui. Per tant, el que us aconsellem \u00e9s que prioritzeu l'assist\u00e8ncia virtual i, nom\u00e9s si veieu que podeu compensar, aneu a reunions presencials. <\/p>\n

4. Realitzar promocions<\/h3>\n

Tenim el prejudici de pensar que les promocions<\/b> s\u00f3n \u00fanicament per a serveis de baix valor. No \u00e9s veritat. Als serveis de consultoria les promocions segueixen com a incentiu per tancar la venda.<\/p>\n

La idea \u00e9s que les promocions dels teus serveis s'apliquin a la etapa final<\/b> del funnel de vendes<\/a>. Per aix\u00f2, abans el client t'ha de con\u00e8ixer i estar m\u00e9s o menys conven\u00e7ut dels teus beneficis. Una bona p\u00e0gina web, unes xarxes socials atractives i una newsletter que aporti valor s\u00f3n eines que prepararan el cam\u00ed. <\/p>\n

Per tot aix\u00f2, les promocions i els descomptes, si s'apliquen b\u00e9 i en el moment adequat, ajudaran. Aix\u00f2 s\u00ed, \u00e9s imprescindible que mai perdis la coher\u00e8ncia per ser cre\u00efble a la captaci\u00f3 de clients<\/b>.<\/p>\n

5. Potenciar els clients referits<\/h3>\n

Els clients referits s\u00f3n aquells que arriben per recomanaci\u00f3 dels que ja tenim. Aquesta \u00e9s una bona via, perqu\u00e8 us estalvia costos de captaci\u00f3 que, com sabem, poden ser elevats.<\/p>\n

Quina \u00e9s la millor manera perqu\u00e8 puguis potenciar l'arribada de clients referits<\/b>? La primera, fer b\u00e9 la teva feina<\/b> i tenir-ne una bona reputaci\u00f3 amb els clients<\/b> que ja en tens. I, si compleixes aquesta condici\u00f3, pots oferir un descompte als teus clients a canvi que portin altres o mentories gratu\u00eftes. <\/p>\n

Recordeu que aquesta pol\u00edtica s'ha d'aplicar amb responsabilitat i evitar les t\u00e8cniques especialment agressives. Aqu\u00ed cal prioritzar, sempre, la qualitat sobre la quantitat. <\/p>\n

6. Treballar les sinergies amb altres consultors<\/h3>\n

Finalment, les sinergies amb altres consultors<\/b>, sempre que siguin fiables, \u00e9s una altra manera de fer clients. La selecci\u00f3 dels consultors \u00e9s important, ens han de generar confian\u00e7a i ser complementaris amb nosaltres.<\/p>\n

Per exemple, un consultor aut\u00f2nom pot estar especialitzat en comunicaci\u00f3, per\u00f2 es pot complementar amb un altre consultor especialitzat en m\u00e0rqueting sanitari. Aquestes sinergies contribueixen a aconseguir m\u00e9s clients mitjan\u00e7ant la col\u00b7laboraci\u00f3. Potser has de compartir els teus beneficis a la meitat, per\u00f2 sens dubte compensar\u00e0. De vegades treballar en equip \u00e9s preferible. <\/p>\n

\u00d2bviament, cal potenciar el networking per estar visible i fer b\u00e9 les coses. Per\u00f2, en tot cas, us recomanem que ho tingueu present per millorar. <\/p>\n

En conclusi\u00f3<\/h2>\n

La captaci\u00f3 de clients<\/b> a consultoria<\/b>, ben plantejada, t'ajudar\u00e0 a aconseguir m\u00e9s mercat<\/b> i de qualitat. A Kawaru Consulting<\/a>, gr\u00e0cies a les noves tecnologies, et podem donar un cop de m\u00e0 per ampliar la teva cartera de clients. En vols saber m\u00e9s? \u00a1\u00a1Contacta'ns<\/a> i parlem!<\/p>","protected":false},"excerpt":{"rendered":"

El trabajo de captaci\u00f3n de clientes es siempre central, pero cuando se trata de consultor\u00eda tiene unas especificidades. Aqu\u00ed te indicamos algunas t\u00e9cnicas de captaci\u00f3n inteligentes.  Las principales t\u00e9cnicas de captaci\u00f3n de clientes de un consultor Cuando se trata de servicios de consultor\u00eda, el factor personal toma m\u00e1s importancia. Esto no significa que las TIC […]<\/p>\n","protected":false},"author":1,"featured_media":371203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,18],"tags":[38],"class_list":["post-371202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","category-noticias","tag-captacion-de-clientes"],"acf":[],"yoast_head":"\n\u27a2 CAPTACI\u00d3N de CLIENTES, T\u00c9CNICAS que un consultor ha de saber<\/title>\n<meta name=\"description\" content=\"\u27a2 La CAPTACI\u00d3N de CLIENTES en CONSULTOR\u00cdA se realiza con distintas t\u00e9cnicas \u00fatiles. \u27a2 \u00a1Estas son las m\u00e1s importantes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/captacio-clients\/\" \/>\n<meta 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