{"id":371182,"date":"2023-10-10T06:00:27","date_gmt":"2023-10-10T04:00:27","guid":{"rendered":"https:\/\/kawaruconsulting.com\/internacionalizar-empresa\/"},"modified":"2023-10-10T06:00:27","modified_gmt":"2023-10-10T04:00:27","slug":"internacionalitzar-empresa","status":"publish","type":"post","link":"https:\/\/kawaruconsulting.com\/ca\/internacionalizar-empresa\/","title":{"rendered":"5 passos per internacionalitzar la teva empresa"},"content":{"rendered":"

<\/p>\n

Internacionalitzar la teva empresa <\/b><\/i>\u00e9s un dels reptes per diversificar les fonts d'ingr\u00e9s, captar noves oportunitats de negoci i cr\u00e9ixer. Coneix com fer-ho.\u00a0<\/p>\n

5 passos imprescindibles perqu\u00e8 puguis internacionalitzar la teva empresa amb \u00e8xit<\/h2>\n

Com a principi general, tingues present que la internacionalitzaci\u00f3 de l'empresa <\/b>no pot ni ha de ser una fugida endavant. Qu\u00e8 vol dir aix\u00f2? Que aquests processos s'han d'iniciar quan n'hi ha una certa estabilitat interna<\/b>. Nom\u00e9s llavors, et pots permetre els recursos per fer el pas a nous horitzons.<\/p>\n

D'altra banda, l'eclosi\u00f3 i el desenvolupament de la\u00a0intel\u00b7lig\u00e8ncia artificial (IA)<\/a>, juntament amb l'automatitzaci\u00f3, ofereix diverses alternatives perqu\u00e8 redueix<\/b>, i molt, els costos<\/b>. Aix\u00f2 permet que s'estalvi\u00efn molts passos i que es necessitin menys recursos per fer front a la internacionalitzaci\u00f3. Avui no \u00e9s una quimera que una PIME es vulgui internacionalitzar.\u00a0<\/p>\n

I aquest proc\u00e9s no \u00e9s, en cap cas, fruit de la improvisaci\u00f3, com res en una empresa seriosa. Segueix una l\u00f2gica met\u00f2dica i cronol\u00f2gica que no has d'obviar. Aquests s\u00f3n els 5 passos a fer:<\/p>\n

1. Internacionalitzar empresa: fer una an\u00e0lisi DAFO<\/h3>\n

El an\u00e0lisi DAFO o FODA<\/a> \u00e9s el primer pas que has de fer per veure quin \u00e9s el teu punt de partida. I aix\u00f2 \u00e9s bo, perqu\u00e8 revisar\u00e0s q\u00fcestions internes i externes de pes.<\/p>\n

A nivell intern, l'an\u00e0lisi serveix per detectar les teves debilitats i fortaleses<\/b>. Debilitats en el sentit de punts interns de lempresa que shan de millorar de cara a la internacionalitzaci\u00f3. Fortaleses, que serveixen com a avantatge competitiu per sobre d'altres empreses del teu sector. Al cap ia la fi, es tracta de solucionar els problemes que tens a dins abans de fer aquest pas.\u00a0<\/p>\n

A nivell extern, es tracten les amenaces i oportunitats<\/b>. Amenaces que v\u00e9nen pels problemes macroecon\u00f2mics o pels de conjuntura del mercat. Oportunitats, derivades per per\u00edodes de bonan\u00e7a econ\u00f2mica o davantatges fiscals o dimplantaci\u00f3. De totes maneres, amb la tecnologia blockchain<\/a> es poden esquivar alguns daquests problemes.\u00a0<\/p>\n

2. Seleccionar el o els mercats exteriors<\/h3>\n

Un cop llest el DAFO i confrontat, podem triar quin \u00e9s el mercat (o els mercats) d'implantaci\u00f3<\/b> empresa. Molts cops, hem de limitar les possibilitats, aix\u00ed que els criteris a triar han de ser clars: facilitats d'implantaci\u00f3, potencial de creixement i q\u00fcestions culturals (idioma, costums\u2026). Com menys treball de formaci\u00f3 pr\u00e8via necessitem, millor que millor.<\/p>\n

La dist\u00e0ncia f\u00edsica influeix, aix\u00f2 \u00e9s indubtable, per\u00f2 les difer\u00e8ncies culturals tamb\u00e9 s\u00f3n una barrera dentrada. I encara que l'angl\u00e8s faci la funci\u00f3 de llengua franca, hem de pensar en arribar al client final. Aix\u00f2 \u00e9s tant o m\u00e9s important quan la teva empresa es dedicar\u00e0 al B2C.\u00a0<\/p>\n

3. Fer contactes per a la implantaci\u00f3<\/h3>\n

Els contactes per implantar-se<\/b> s\u00f3n fonamentals, perqu\u00e8 es tracta de tenir pres\u00e8ncia estable. Hi ha diverses f\u00f3rmules: des d'una entrevista amb els membres de la Cambra de Comer\u00e7<\/b> al contacte directe amb altres empreses locals <\/b>que vulguin associar-se amb tu; tamb\u00e9 pots tenir persones sobre el terreny<\/b> que vulguin invertir al teu projecte.\u00a0<\/p>\n

Si es tracta d'una startup<\/a>, fer una ronda dinversi\u00f3 pot ser una opci\u00f3 molt interessant. Per\u00f2, en qualsevol cas, ja sigui amb recursos propis o amb recursos externs, has de tenir prou infraestructura per fer el salt.<\/p>\n

4. Definir els canals de comercialitzaci\u00f3<\/h3>\n

Quan ja tinguem una idea d'implantaci\u00f3 i les persones que s'hi poden encarregar, cal definir els canals de comercialitzaci\u00f3<\/b>. Aix\u00f2 \u00e9s crucial quan es tracta d'empreses que comercialitzen mercaderies f\u00edsiques, ja que els processos de transport determinen la qualitat del servei i, en darrer terme, la taxa de beneficis de les empreses. No es tracta nom\u00e9s del qu\u00e8, sin\u00f3 del com vendr\u00e0s.\u00a0<\/p>\n

Compte, a l'an\u00e0lisi DAFO ja s'hauria de saber alguna cosa d'aquesta q\u00fcesti\u00f3, b\u00e0sicament quan parlem d'aranzels o estabilitat del pa\u00eds. Per\u00f2, de vegades, poden existir diverses vies; doncs b\u00e9, aquest \u00e9s el moment de decidir-se per una o altra.\u00a0<\/p>\n

5. Implantar la companyia de forma f\u00edsica<\/h3>\n

Finalment, caldr\u00e0 que implantar la companyia de forma f\u00edsica<\/b>. Les opcions, b\u00e0sicament, s\u00f3n dues: fer-ho ex novo<\/i>, comptant 100 % amb recursos propis, o implementar una forma de col\u00b7laboraci\u00f3 amb una empresa local<\/b>, anomenada joint-venture<\/a>. En funci\u00f3 del que t'interessi, dels teus recursos i de la teva visi\u00f3 a mitj\u00e0 i llarg termini, t'interessar\u00e0 m\u00e9s una o altra opci\u00f3.<\/p>\n

Tinguem present que la implantaci\u00f3 pot ser mitjan\u00e7ant una delegaci\u00f3 pr\u00f2pia o aprofitant altres oficines i la seva infraestructura. Pensa que la implantaci\u00f3 f\u00edsica \u00e9s una opci\u00f3 que va a llarg termini. Per tant, assegureu-vos que tots els passos anteriors han estat reeixits.\u00a0<\/p>\n

En conclusi\u00f3\u2026<\/h2>\n

Internacionalitzar una empresa<\/b> \u00e9s un proc\u00e9s en qu\u00e8 les noves tecnologies poden fer molt per reduir costos. I, en aquest sentit, cal aprofitar les possibilitats que s'obren, sobretot, per a les PIMES. A Kawaru Consulting<\/a> et podem ajudar i assessorar perqu\u00e8 facis el pas amb garanties d'\u00e8xit. \u00a1\u00a1Coneix-nos<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"

Internacionalizar tu empresa es uno de los retos para diversificar tus fuentes de ingreso, captar nuevas oportunidades de negocio y crecer. Conoce c\u00f3mo hacerlo.\u00a0 5 pasos imprescindibles para que puedas internacionalizar tu empresa con \u00e9xito Como principio general, ten presente que la internacionalizaci\u00f3n de la empresa no puede ni debe ser una huida hacia delante. […]<\/p>\n","protected":false},"author":1,"featured_media":371183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,18],"tags":[36],"class_list":["post-371182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","category-noticias","tag-internacionalizar-empresa"],"acf":[],"yoast_head":"\n\u27a2 INTERNACIONALIZAR EMPRESA, los PASOS que tienes que dar<\/title>\n<meta name=\"description\" content=\"\u27a2 Para INTERNACIONALIZAR una EMPRESA con \u00e9xito tienes que dar una serie de pasos coherentes. \u27a2 \u00a1Con\u00f3celos con detalle!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kawaruconsulting.com\/ca\/internacionalitzar-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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